Parks & Recreation Good Ideas
Five Marketing Disciplines Your Agency Can Implement Right Now
Toning up your agency’s marketing muscle is less a matter or resources and more a matter of will.
Parks & Recreation Good Ideas
Keeping Your Agency on Message Part II: Knowing Your Audience(s)
In last month’s ParkNois blog post, we talked about creative briefs and how they help agencies maintain a coherent marketing message by keeping everyone on the same page . . . literally and figuratively. Click here if you missed it. One of the things we emphasized was that building an Read more…
Parks & Recreation Good Ideas
Keeping Your Agency On Message
It’s a common refrain at parks-and-rec agencies everywhere. People get so busy with their own work that they lose sight of the big picture. Functions get siloed off from each other, often unintentionally, and one hand doesn’t know what the other is doing. While this sort of thing causes all Read more…
Parks & Recreation Good Ideas
Mind Your Mindshare
What is mindshare? Google the term and you’re likely to find as many different answers as you do search results. For our purposes, we simply mean the marketing presence your agency has in the minds of the people you serve. We don’t necessarily mean the size of the presence either. Read more…
Parks & Recreation Good Ideas
First & Only Dark Sky Park in Illinois
REC-LEBRITY INTERVIEW Come along to Illinois’ first and only Dark Sky Park, Middle Fork River Forest Preserve. Lisa Sprinkle and Matt Kuntz, of Champaign Country Forest Preserve District, and David Leake, of the Champaign-Urbana Astronomical Society, join Jarrod Scheunemann to discuss the importance of Dark Sky Parks and how they went about receiving the designation in Read more…
Parks & Recreation Good Ideas
Water in Recreation: Backcountry Hiking & Splash Pads
Mitchell Fransen, of Pontiac Parks & Recreation Department, and Jarrod Scheunemann talk about water in recreation: Have fun hiking even in wet conditions, plus what to expect when launching a brand new local splash pad. Northville-Placid Trail Upstate New York Have fun hiking even in wet conditions {01:12} Tip #1: Add an Extra Liner to Read more…
Parks & Recreation Good Ideas
Partnerships, the Arts, & Reaching Underserved Populations
Jameel Jones, of Champaign Park District, and Jarrod Scheunemann talk about trends in recreation. {00:52}Q. How is your park district preparing for the minimum wage increase?A.– We have already started making adjustments for our lower-paid staff.– We are also looking at needed long term adjustments.– Looking at both part-time and full-time Read more…
Parks & Recreation Good Ideas
2019 Disc Golf World Championships in Morton, Illinois
On-location with Joel Dickerson, of Morton Park District, and James Wayne, of Town of Normal Parks and Recreation, to talk all things disc golf while Joel prepares for the 2019 PDGA Disc Golf World Championships. {1:05}Q. Why is disc golf importantA. {1:15} – Rich history in central Illinois.{1:24} – Increasing interest.{1:28} – Get Read more…
Parks & Recreation Good Ideas
Environmental Education
What does Judy Miller, of Urbana Park District, feel are the biggest hurdles in environmental education? And what trend is she the most excited about? {1:01}Q. What are the biggest hurdles for environmental education?A. {1:36} – Sharing the message that nature is a part of us.{1:46} – Nature centers staying relevant.{3:39} Read more…
Parks & Recreation Good Ideas
Celebrating ONE YEAR on YouTube!
Favorite memories. Products revealed. How to schedule a visit with Jarrod. And the CELEBRATION! {0:37}Q. What has been your favorite thing that has happened?A. – Working with you all!– Being requested to speak. {1:26} Q. What is your favorite YouTube memory?A. The conglomeration we did at Conference. {3:07} Campfire Concepts Product Reveal– Hats Read more…