BY JOE DELUCE A positive workplace culture develops through alignment of values, standards, attitudes, beliefs, and behaviors. It is evident in everything you and your staff do every day. Workplace Culture could be considered one of the most essential elements of a successful agency or organization. Many consider it more Read more…
BY KIM KEDINGER Goals. There is a funny thing you should know about goals. You don’t know when you’ll be inspired by one. It could come from a conversation with someone, a place you visit, or an experience. It is always manifested by your own drive of what excites you. Read more…
BY MITCHELL FRANSEN Uncover some truths about urban form, transportation choices, accessibility, and mobility patterns. Learn from Mitchell Fransen, a Master’s Student of the University of Illinois Department of Recreation, Sport & Tourism, about developmental patterns, urban form, and their role in shaping places that are equitable for all. Places Read more…
BY JESSIE SCHEUNEMANN Do you live in a House of Brands or a Branded House? Campfire Concepts’ Marketing Director, Jessie Scheunemann, talks about the relationship of your agency logo to the logos created for your programs, events, and facilities – or subbrands. Contact Information Jessie Scheunemann jessie@WeAreCampfireConcepts.com ©bensound.com jazzyfrenchy Never Read more…
BY JESSIE SCHEUNEMANN The Brand Audit Process Explained Campfire Concepts’ Marketing Director, Jessie Scheunemann, walks you through the cliff notes version of conducting a brand audit for your agency. She and Kristina Nemetz, Communications Manager at the Village of Montgomery, presented the long-form version entitled “It Is All About the Read more…
Toning up your agency’s marketing muscle is less a matter or resources and more a matter of will.
I missed the sunset. I had the perfect ring. I had the perfect girl. I had the perfect location – the Grand Canyon! Timing? Not so much. We arrived later than expected and our first views from the rim were anything but intimate. “For crying out loud, I missed the Read more…
In last month’s ParkNois blog post, we talked about creative briefs and how they help agencies maintain a coherent marketing message by keeping everyone on the same page . . . literally and figuratively. Click here if you missed it. One of the things we emphasized was that building an Read more…
It’s a common refrain at parks-and-rec agencies everywhere. People get so busy with their own work that they lose sight of the big picture. Functions get siloed off from each other, often unintentionally, and one hand doesn’t know what the other is doing. While this sort of thing causes all Read more…
What is mindshare? Google the term and you’re likely to find as many different answers as you do search results. For our purposes, we simply mean the marketing presence your agency has in the minds of the people you serve. We don’t necessarily mean the size of the presence either. Read more…