Parks & Recreation Good Ideas
Five Marketing Disciplines Your Agency Can Implement Right Now
Toning up your agency’s marketing muscle is less a matter or resources and more a matter of will.
Parks & Recreation Good Ideas
Keeping Your Agency on Message Part II: Knowing Your Audience(s)
In last month’s ParkNois blog post, we talked about creative briefs and how they help agencies maintain a coherent marketing message by keeping everyone on the same page . . . literally and figuratively. Click here if you missed it. One of the things we emphasized was that building an Read more…
Parks & Recreation Good Ideas
Keeping Your Agency On Message
It’s a common refrain at parks-and-rec agencies everywhere. People get so busy with their own work that they lose sight of the big picture. Functions get siloed off from each other, often unintentionally, and one hand doesn’t know what the other is doing. While this sort of thing causes all Read more…
Parks & Recreation Good Ideas
Mind Your Mindshare
What is mindshare? Google the term and you’re likely to find as many different answers as you do search results. For our purposes, we simply mean the marketing presence your agency has in the minds of the people you serve. We don’t necessarily mean the size of the presence either. Read more…
Parks & Recreation Good Ideas
Foundations for Recreation: Small Steps to End Single-Use Plastic
Earlier this year, I had the most fun volunteering. EVER. It was a perfect storm of circumstances. On one front, I had thoroughly enjoyable company. Mix in canoes and Illinois’ only National Wild & Scenic River and the excitement started to build. Add trash removal to this climate and even Read more…
Parks & Recreation Good Ideas
Community Builds Conservation
Next Century Conservation Ethics for Local Parks & Recreation with Prof. Eric Freyfogle {0:43} Q. What is Prairie Rivers Network? A. An Illinois environmental advocacy group that focuses on the welfare of our waterways. {4:37} Q. Have you found any best practices in park, preserve, and trail development neighbor relations? A. Read more…
Parks & Recreation Good Ideas
Why is play important for adults?
Who do you think will be “it” at the end of the Treehouse Interview with Kerri Schiller? {0:30} Q. Why do you study play in adulthood? A. The academic world was missing the answer when I went to look for it. {1:41} Q. What was it that piqued your curiosity? A. Read more…
Parks & Recreation Good Ideas
Networking, Work-Life Balance, and Alternative Revenue Generation
Campfire Concepts and Hoffman Estates Park District discuss networking, work-life balance, and alternative revenue generation in the field of parks and recreation. Podcast Conversation Participants Michael Kies Director of Recreation and Facilities Hoffman Estates Park District Colleen Palmer Superintendent of Recreation Hoffman Estates Park District Host: Jarrod Scheunemann Technical Support: Read more…