Parks & Recreation Good Ideas
Five Marketing Disciplines Your Agency Can Implement Right Now
Toning up your agency’s marketing muscle is less a matter or resources and more a matter of will.
Parks & Recreation Good Ideas
Keeping Your Agency on Message Part II: Knowing Your Audience(s)
In last month’s ParkNois blog post, we talked about creative briefs and how they help agencies maintain a coherent marketing message by keeping everyone on the same page . . . literally and figuratively. Click here if you missed it. One of the things we emphasized was that building an Read more…
Parks & Recreation Good Ideas
Keeping Your Agency On Message
It’s a common refrain at parks-and-rec agencies everywhere. People get so busy with their own work that they lose sight of the big picture. Functions get siloed off from each other, often unintentionally, and one hand doesn’t know what the other is doing. While this sort of thing causes all Read more…
Parks & Recreation Good Ideas
Foundations for Recreation: Small Steps to End Single-Use Plastic
Earlier this year, I had the most fun volunteering. EVER. It was a perfect storm of circumstances. On one front, I had thoroughly enjoyable company. Mix in canoes and Illinois’ only National Wild & Scenic River and the excitement started to build. Add trash removal to this climate and even Read more…
Parks & Recreation Good Ideas
Foundations for Recreation: Sitting is the New Smoking
A few weeks ago, I traveled to New Orleans to co-present two workshops at the Athletic Business Conference (ABC). I assumed this conference would be the same package, different box. In reality, there were subtle differences in attendees. Their attire was much more casual, and well, athletic. It wasn’t just Read more…
Parks & Recreation Good Ideas
Foundations for Recreation: Playground Trends
Playgrounds feel like weddings to me. They bring families together. They perpetuate joy. No one wants to leave at the end of the day. Parents get pulled into activities they haven’t done for years. Or they can let their kids run amuck and generally not worry about their welfare or Read more…