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BY JESSIE SCHEUNEMANN Do you live in a House of Brands or a Branded House? Campfire Concepts’ Marketing Director, Jessie Scheunemann, talks about the relationship of your agency logo to the logos created for your programs, events, and facilities – or subbrands. Contact Information Jessie Scheunemann jessie@WeAreCampfireConcepts.com ©bensound.com jazzyfrenchy Never Read more…

BY JESSIE SCHEUNEMANN The Brand Audit Process Explained Campfire Concepts’ Marketing Director, Jessie Scheunemann, walks you through the cliff notes version of conducting a brand audit for your agency. She and Kristina Nemetz, Communications Manager at the Village of Montgomery, presented the long-form version entitled “It Is All About the Read more…