2019 IPRA/IAPD Conference is Coming!

Marketing Sessions you should attend hosted by Chelsea Norton, from Champaign Park District, and the Campfire Concepts team.

{1:00}
Q. The Virginia Theater, in Champaign, seats what, about 1700 people?
A. Close. 1463.

{1:39}
Q. As a Marketing Director you have your hand in fundraising as well?
A. Yes, we assist the Development Director in getting the word out to the community about donation drives or fundraising campaigns.

{1:56}
Q. How is Chelsea the coolest person in Parks and Recreation?
A. She plays bass in the band The Whiskey Shadows. She has her eye on fashion. And don’t forget she knows marketing!

{2:21}
Q. What is the name of your session? And what do you feel your session has to offer attendees?
A.
– S’more Marketing. Saturday, January 26th at 10:15am
– We will talk about how to collaborate within your agency between the Marketing Department and other departments.
– Plus cheap marketing ideas and social media tips. We will answer questions like: When do I post? How can I do ads? Who do I target?
– There might be treats there!

{6:07}
Q. How many followers does the Champaign Park District have on social media?
A. 40,000 followers. That’s over half the community!

{6:41}
Q. The Campfire Concepts team is running the Pre-Conference Session, Small Staff: Big Results, on Thursday, January 24th at 9:00am. The session will include information on Brand Style Guides, can you tell us why they are important?
A. Chelsea and Jessie geek out talking about past projects they worked on together for Champaign Park District and Champaign-Urbana Special Recreation.

{7:46}
Q. What is in a Brand Style Guide?
A.
– Logo, how to use it.
– Colors
– Typography
– Messaging
– Photography Style
– Brand Voice

{8:00}
Q. What do you mean when you say “voice?”
A. The copywriting. Defining a brand voice is especially important if more than one person is posting to social media for your agency. For example, are you super casual with how you talk to your listener or participants? Or are you super formal?

{8:40}
Q. Why are Brand Style Guides helpful?
A.
– Remind us who we are. 
– Helps make really quick design decisions.

{9:19}
Q. As the gatekeeper of the Brand Style Guide what do you find most challenging?
A. It can be hard to maintain it; however, having a resource to answer the questions of “What are we trying to do here?” and “Who are we?” ultimately helps our audience know us and predict how to get information better. Plus the community can differentiate your agency from ones that are in a neighboring town.

{11:40}
Q. What two marketing sessions should you attend at IPRA/IAPD Conference?
A. 
– S’more Marketing | Saturday, January 26th at 10:15am
– Small Staff: Big Results | Thursday, January 24th at 9:00am

{12:05}
Q. Where can you get our new signature mugs?
A. wearecampfireconcepts.com/shop

This Interview’s Rec-lebrity:

Chelsea Norton

Director of Marketing & Communications

Champaign Park District

Bresnan Meeting Center | 706 Kenwood Road, Champaign IL 61821

217-819-3843

chelsea.norton@champaignparks.com

Rec-lebrity Interviews conducted by Campfire Concepts President, Jarrod Scheunemann, and Marketing Director, Jessie Scheunemann, focus on local park and recreation management strategies and best practices. Join this dynamic pair and other “rec-lebrities” in their treehouse and on location to find your next great idea.