BY JESSIE SCHEUNEMANN Do you live in a House of Brands or a Branded House? Campfire Concepts’ Marketing Director, Jessie Scheunemann, talks about the relationship of your agency logo to the logos created for your programs, events, and facilities – or subbrands. Contact Information Jessie Scheunemann jessie@WeAreCampfireConcepts.com ©bensound.com jazzyfrenchy Never Read more…
BY JESSIE SCHEUNEMANN The Brand Audit Process Explained Campfire Concepts’ Marketing Director, Jessie Scheunemann, walks you through the cliff notes version of conducting a brand audit for your agency. She and Kristina Nemetz, Communications Manager at the Village of Montgomery, presented the long-form version entitled “It Is All About the Read more…
REC-LEBRITY INTERVIEW Come along to Illinois’ first and only Dark Sky Park, Middle Fork River Forest Preserve. Lisa Sprinkle and Matt Kuntz, of Champaign Country Forest Preserve District, and David Leake, of the Champaign-Urbana Astronomical Society, join Jarrod Scheunemann to discuss the importance of Dark Sky Parks and how they went about receiving the designation in Read more…
Mitchell Fransen, of Pontiac Parks & Recreation Department, and Jarrod Scheunemann talk about water in recreation: Have fun hiking even in wet conditions, plus what to expect when launching a brand new local splash pad. Northville-Placid Trail Upstate New York Have fun hiking even in wet conditions {01:12} Tip #1: Add an Extra Liner to Read more…
Jameel Jones, of Champaign Park District, and Jarrod Scheunemann talk about trends in recreation. {00:52}Q. How is your park district preparing for the minimum wage increase?A.– We have already started making adjustments for our lower-paid staff.– We are also looking at needed long term adjustments.– Looking at both part-time and full-time Read more…
On-location with Joel Dickerson, of Morton Park District, and James Wayne, of Town of Normal Parks and Recreation, to talk all things disc golf while Joel prepares for the 2019 PDGA Disc Golf World Championships. {1:05}Q. Why is disc golf importantA. {1:15} – Rich history in central Illinois.{1:24} – Increasing interest.{1:28} – Get Read more…
What does Judy Miller, of Urbana Park District, feel are the biggest hurdles in environmental education? And what trend is she the most excited about? {1:01}Q. What are the biggest hurdles for environmental education?A. {1:36} – Sharing the message that nature is a part of us.{1:46} – Nature centers staying relevant.{3:39} Read more…
Favorite memories. Products revealed. How to schedule a visit with Jarrod. And the CELEBRATION! {0:37}Q. What has been your favorite thing that has happened?A. – Working with you all!– Being requested to speak. {1:26} Q. What is your favorite YouTube memory?A. The conglomeration we did at Conference. {3:07} Campfire Concepts Product Reveal– Hats Read more…
How does Rachel Coventry, of Curtis Orchard, successfully lead a large number of part-time and seasonal staff? {0:49} Q. How many people come to Curtis Orchard in a given year? A. – 5,000 people on a Saturday or Sunday. – 170,000 people annually. {1:17} Q. What are some of the Read more…
Campfire Concepts goes to Conference. 1 Question. 22 Rec-lebrities. {0:13} Q. How has recreation changed your life? Answers from…{0:18} Jarrod Scheunemann, Campfire Concepts {0:31} LoriKay Paden, YMCA of Western North Carolina {0:44} Jessie Scheunemann, Campfire Concepts {0:52} Nick Troy, Des Plaines Park District {1:07} Steve Buchtel, GoodSpeed Cycles {1:24} Michele Hartwig, Ornery Mule Racing {1:51} Brian Read more…