The Brand Audit Process Explained

Campfire Concepts’ Marketing Director, Jessie Scheunemann, walks you through the cliff notes version of conducting a brand audit for your agency. She and Kristina Nemetz, Communications Manager at the Village of Montgomery, presented the long-form version entitled “It Is All About the B-R-A-N-D” at IAPD/IPRA Soaring to New Heights Conference on January 27, 2022.

{0:32}
The definition of the Brand Audit Process

{1:00}
The What: Services, Brand Equity, and Brand Core

{2:57}
The Who: Audience & Competition

{4:06}
The Big Three Explained
– Logo
– Color
– Typography

{5:12}
Conduct your very own Brand Audit.
Scavenger Hunt Time! Collect all of your physical and digital collateral.

{6:35}
ASK: How is your LOGO being used?

{6:47}
ASK: What LOGO files do you have on hand?
File types explained: .eps, .pdf, .png, and .jpg
Vector and raster logo files explained

{9:40}
ASK: What is our COLOR palette?

{10:29}
ASK: What FONTS are we using?

{11:04}
Natural next step: Brand Audit –> Brand Style Guide

{12:02}
Free Brand Style Guide Worksheets to conduct your very own Brand Audit.

Contact Information

Jessie Scheunemann
jessie@WeAreCampfireConcepts.com

Kristina Nemetz
knemetz@montgomeryil.org music

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